Social monitoring

26Dec08

With an every increasing number of people going online to blog and engage in social networks there is an increasing number of on-line tools  available to enable individuals and organisations to monitor discussion about their brand.
These tools amalgamate results from several sources including technorati and google blog search.

Companies and organisations need to monitor these networks [...]

Filed under: Social Media and Search   |  Leave a Comment
Tags: blog, brand monitoring, samepoint, social media, social networks, socialmention, technorati

Winning elections on-line

14Sep08

The US elections are continuing to demonstrate how the internet is playing an increasingly important role in engaging with voters. Research in the US has shown that 7% of on-line searchers may change their votes. In a close election what political parties do on-line could make the difference between winning and losing.
Democrat Barrack Obama has [...]

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Tags: advertising, barrack obama, candidates, democratic, elections, elections 2010, elections on-line, facebook, general elections, google, illinois institute of government and public affairs, london local elections 2010, london local government elections, michael cheney, online, pay-per-click, political campaigning, politicians, polling day, research, social media, social networks, sponsored links, us elections

Is Bebo better than Facebook? Creating a profile network

10May08

As part of my research into social networks I recently joined Bebo, a social network popular in the UK and in particular among younger people.
After being an avid Facebook user for some time I wasn’t overwhelmed by the service, however added my profile details and added a link to the page to my homepage at [...]

Filed under: General   |  2 Comments
Tags: bebo, egosurfing, facebook, google, profile network, profiles, research, search rank, seo, social networks, squidoo, web 2.0